As a Digital Marketing Specialist, you will manage and optimize paid search, display, and paid social accounts, impacting a rapidly growing business. You'll collaborate with cross-functional teams to achieve results and boost performance. Bring your experience in paid media or digital marketing and your passion for advertising, as this role requires a collaborative team player excelling at cross-functional partnerships and driving business impact.
We’re seeking a Senior Manager of Paid social media who is a data-driven decision maker and creative enthusiast to lead and drive our paid social advertising campaigns across Meta and other social platforms. The ideal candidate has a strong track record of running high-performing campaigns that blend innovative, compelling creative with precise, data-informed optimization strategies. This role works in partnership with cross-functional teams.
This role builds Silvaco’s digital engine from the ground up, architecting and leading a strategy spanning paid media, organic channels, SEO, content marketing, and marketing analytics for measurable revenue impact, lead generation, brand visibility, and thought leadership. Key responsibilities include digital strategy, execution, performance, ROI, social media, content strategy, automation, analytics, AI integration, and cross-functional collaboration.
Develop and own a creative testing roadmap focused on performance KPIs: new customer acquisition, CAC, LTV. Partner closely with channel managers and media buyers to develop and launch high-performing creative assets across Meta, TikTok, YouTube, and emerging platforms. Stay ahead of platform trends, competitor activity, and regulatory changes to keep Smalls at the cutting edge of DTC marketing.
You're a natural-born consultant who loves solving problems at scale and making recommendations that are rooted in data. You will craft and drive Paid Media strategy through an integrated approach to both Search and Social, leveraging expertise across a variety of paid channels. You will consult with clients, learning their needs and overall business objectives and leveraging data to grow their business via measurable recommendations and results.